The iconic Wintercircus in Ghent transformed into a SOLD OUT buzzing hub of ideas, innovation, and inspiration. Contekst, hosted by Tekst, brought together some of the brightest minds in Belgium's largest companies for a full day of learning, sharing, and connecting. From established enterprise leaders to emerging AI innovators, the event bridged the gap between vision and application—making one thing clear: AI is no longer a futuristic concept; it's a real-world driver of change.
The day kicked off with a powerful keynote by none other than Peter Hinssen, thought leader and futurist, who challenged the audience to rethink how organizations adapt in an age of exponential technology. His message? The companies that win with AI aren’t necessarily the ones with the most data—but the ones with the most agility.
This set the tone for a vibrant fireside chat featuring industry veterans Elke Vandepitte (Colruyt Group), Christophe Boucquet (Lecot), and Pieterjan Bouten (ex-Showpad, now at Encourage). Together, they shared their unique perspectives on navigating digital transformation, the human side of automation, and what it really takes to embed AI into the DNA of an enterprise.
What made Contekst truly special wasn’t just the speakers or the tech—it was the community. Over 100 professionals from both industry and government came together to learn from each other and explore how AI can solve real, gritty problems. We were thrilled to welcome companies like Colruyt Group, Securex, Milcobel, D’Ieteren, BD, Lecot, Acerta, Daikin Europe, KBC Bank, Johnson & Johnson, Roularta, SD Worx, Mainfreight, Just Russel, and many more to the event. The networking moments were just as powerful as the talks—connections were made, use cases shared, and bold ideas born.
Couldn’t make it to Contekst? Don’t worry—we captured the energy, the moments, and the magic.Watch the aftermovie and feel the AI-mazing vibes for yourself.
To everyone who joined us, contributed to the conversation, and made Contekst 2024 such a standout success: thank you. Your curiosity, energy, and openness to rethink what's possible with AI are what make this community so powerful. We’re already looking forward to Contekst 2025, happening on May 22 at the stunning Valke Vleug vineyard. Expect fresh air, fresh perspectives, excellent wines and even deeper dives into the future of enterprise AI. See you there!
Last week, the team at Tekst had the opportunity to showcase their cutting-edge AI solution at HANNOVER MESSE 2025, one of the world’s leading industrial technology trade fairs. Representing Flanders at the Startup Flanders pavilion, CEO and co-founder Wouter Janssen pitched Tekst's vision to global industry leaders—and even to political figures like Flemish Minister Matthias Diependaele.
“Well, I could use this in my cabinet,” the Minister remarked after Tekst’s demo—a strong sign that our solution resonates far beyond just private sector applications.
Tekst builds AI specifically designed to help companies—and public institutions—automate email and aftersales workflows. The goal? To eliminate repetitive, manual back-office tasks like email triage, forwarding, classification, and data re-entry.
Whether it's an overloaded customer service inbox or post-sales processes that drain resources, Tekst ensures teams can focus on what truly matters by:
As Wouter put it:
“We think every Flemish institution could benefit from a little Tekst magic.”
HANNOVER MESSE is known for being a hotspot for innovation in Industry 4.0, AI, and digital transformation. With over 130,000 visitors and thousands of exhibitors, the event connects tech innovators with industrial leaders seeking to future-proof their operations.
For Tekst, participating wasn't just about visibility—it was a strategic step in scaling internationally. The company’s focus on low-disruption integration and high-impact automation makes it a compelling partner for enterprises and governments alike.
And the best part? You didn’t have to be a Member of Parliament to get the demo—attendees at the Startup.Flanders pavilion were treated to the same live pitch that impressed Minister Diependaele.
With growing interest from both industrial and public players, Tekst is expanding its AI capabilities and integration portfolio. From Ghent to Germany and beyond, they’re on a mission to make messy inboxes a thing of the past.
Tekst simplifies your business operations like never before. Our custom AI model interprets every incoming email, ticket, and chat, understanding the context and intent.
Explore how Tekst powers next-gen operations with real use cases from real customers.
There’s a moment at every great event when you realize something real is happening. At Contekst 2025, that moment came early, not during a keynote or a product demo, but when guests started pulling Tekst t-shirts out of the goodie bags and wearing them. Unprompted. No push. Just resonance.
#EliminateTheBoringWork wasn’t just a tagline that day, it became a shared mission.
For the second edition of Contekst, we returned to the Valke Vleug winery, a setting that felt fittingly human for a conversation about AI. We welcomed over 60 guests: digital leaders, transformation heads, and customer operations teams from across Belgium. Our goal? Create a space to talk candidly about how AI is actually being used and where it’s falling short. No booths. No buzzwords. Just people who care about solving real problems.
Across three enterprise use cases, one theme kept coming back: the real work starts in the inbox. And that’s where automation needs to begin, too.
Nokia shared how they’re exploring intelligent swarming — using AI to route complex customer issues to the right experts, faster. By combining sentiment analysis with Tekst’s LLM-powered triage, they aim to bring nuance and emotional intelligence to large-scale service.
Becton Dickinson walked us through their Tekst journey: Starting with a single inbox in France, they used process insights to untangle internal complexity and boost service performance. Now? That MVP has become a playbook for every EMEA market, scaling inbox automation across regions without reinventing the wheel.
Milcobel opened up about a challenge many B2B companies face: Moving from siloed, personal inboxes to a shared view of customer communication. With Tekst, they not only made that shift, they also unlocked process transparency, enabling better coordination, SLA tracking, and fewer dropped balls.
Beyond the stage, some of the best insights happened over wine (and in-between presentations):
By bringing customers, leads, and the full Tekst team together, we didn’t just talk about transformation. We started building trust in it.
Contekst 2025 confirmed what we’ve believed from day one: The process is the inbox. And automating the boring work isn’t about cost-cutting — it’s about making space for the real work to shine. We’re incredibly grateful to everyone who joined, not just for showing up, but for showing us what this community can become.
If you’ve ever seen a “perfect” process diagram, you know it rarely reflects reality. Boxes and arrows on PowerPoint slides are clean. Business operations? Not so much.
That’s because real work doesn’t happen in SAP. Or Salesforce. Or ServiceNow.
It happens in the inbox.
Customer complaints, order changes, quote approvals, invoice questions — they all start with an email. That’s the frontline of your business. And it’s exactly where Tekst starts too.
Most approaches to process intelligence rely on structured logs: system events, transaction IDs, time stamps. Valuable, yes — but also sanitized, incomplete, and one step removed from reality.
At Tekst, we flip the model.
Our AI plugs into your company’s inboxes (Outlook, GMail, shared mailboxes) and learns how your business actually runs. We follow the trail of messages, attachments, and people to map entire processes from start to finish. No need to wait for IT to set up connectors to 15 tools. No need for six months of log configuration.
If a process happens over email, Tekst sees it. And if it doesn’t — it probably isn’t a real process yet.
An ERP log can tell you when a PO was created. But it won’t tell you why it was delayed. Or how a customer escalated the issue. Or who spent four hours chasing internal approvals before it got booked.
Tekst captures that context.
Because our models are trained on the actual language your teams and customers use, we don’t just map the steps — we understand the friction between them. That lets us detect pain points like slow replies, unclear responsibilities, or high-effort handovers long before they show up in lagging KPIs.
Process mining shouldn’t be a report you read once a quarter. Where you need a whole team of data scientists and engineers to make it actionable. With Tekst, it’s continuous, embedded, and actionable for the start.
Our AI doesn’t just show you what’s broken, it fixes it.
Because we start where work begins, in the inbox.
Because we don’t need clean data to find messy problems.
Because we believe every great process starts with understanding the people behind it.
Process mining doesn’t need more complexity. It needs more relevance.
Tekst.com has been nominated for the Rising Star award, together with nine other innovative companies. The Rising Star selection is part of the Deloitte Private Technology Fast 50 competition and is designed for promising companies that have been active in the technology sector for less than four years. An independent jury will select the Rising Star following a final pitch presentation.
Tekst.com is an AI platform designed to automate both front and back-office operations. Since its founding, the company has experienced massive revenue growth, with its product now used by numerous enterprises. Customers of Tekst.com report significant ROI, as it enables businesses to train company-specific models to identify and automate their processes.
“We are very proud to be nominated for the 2024 Rising Star Award, which celebrates Belgian entrepreneurship at its best. It is a great honour for a young company such as Tekst.com to be recognized not only for our achievements, but also for our potential.”
The Deloitte Private Technology Fast 50 competition is an annual selection of the 50 fastest growing and innovative technology companies headquartered and founded in Belgium. Public or private companies that develop a technology-related product or service and have experienced substantial revenue growth over the last four years can enter the competition for their chance to be nominated as one of the 50 fastest-growing technology companies in Belgium.
Companies that have been active in the technology sector for less than four years can participate in the special Rising Star category of the competition. These companies are judged by an independent jury on their turnover potential and scalability.
Participating in the Rising Star competition can help companies to develop their business by increasing their visibility and giving them access to the Fast 50’s unique network of highly successful executives.
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