New at Tekst: Build Your Own Inbox Automations with Custom Actions

Say Hello to Custom Actions: Built for Your Unique Processes

At Tekst, we understand that automation isn't one-size-fits-all. Many businesses have their own quirky, nuanced workflows — especially when managing shared inboxes. That’s why we’re excited to introduce a new feature we’ve been testing internally: Custom Actions.

This powerful update is part of our automation module, and it lets you build your own tailor-made actions to slot directly into any automation flow. Whether it’s managing internal requests, categorizing support emails, or routing inquiries to the right person — you can now create automation steps that match your exact use case.

How It Works: A Real-World Example

To show how easy and useful this is, our Head of Product, Servaas, walks us through a real automation scenario:

1. A shared inbox is connected to an Outlook trigger.
   
   
2. When a new email arrives, it's processed by Tekst’s custom AI.
   
   
3. If the email is about an admin-related question, it automatically forwards the message to the responsible person — in this case, Servaas.
   
   

A simple and very basic automation flow, so far… But what if you want even more control?

Servaas explains: “Lunch is holy for me.”

So what if you don’t want to be interrupted by admin emails between 12:00 and 13:00?

Here’s where Custom Actions shine:

• Servaas adds a custom step to his automation flow.
  
  
• He clicks “Create Custom Action,” which opens Tekst’s app builder.
  
  
• No coding? No problem — there’s a prompt-based UI. He simply writes:
  “Write an action that detects if I’m at lunch (between 12 and 1), and wait until lunch is over before continuing.”
  
  

Tekst’s AI takes over from there:

• It generates the logic and code automatically.
  
  
• You can customize the code or simply add this new action to your automation.
  
  
• Now, admin emails only forward after lunch is over — so you can eat in peace.
  
  

Why This Matters

• Custom Actions give you unmatched flexibility — without needing to code (though you can if you want).
• Perfect for teams who want smarter inbox workflows.
• Save time. Avoid disruptions. Automate the boring stuff.

Whether your process is industry-specific or just a bit... personal (like protecting your lunch break), you now have the tools to automate your way.

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Curious how it works in practice? Watch Servaas walk through it in detail:

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