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A quick recap from our latest Contekst event

A recap from our latest Contekst event.

The iconic Wintercircus in Ghent transformed into a SOLD OUT buzzing hub of ideas, innovation, and inspiration. Contekst, hosted by Tekst, brought together some of the brightest minds in Belgium's largest companies for a full day of learning, sharing, and connecting. From established enterprise leaders to emerging AI innovators, the event bridged the gap between vision and application—making one thing clear: AI is no longer a futuristic concept; it's a real-world driver of change.

Big Ideas on a Big Stage

The day kicked off with a powerful keynote by none other than Peter Hinssen, thought leader and futurist, who challenged the audience to rethink how organizations adapt in an age of exponential technology. His message? The companies that win with AI aren’t necessarily the ones with the most data—but the ones with the most agility.

This set the tone for a vibrant fireside chat featuring industry veterans Elke Vandepitte (Colruyt Group), Christophe Boucquet (Lecot), and Pieterjan Bouten (ex-Showpad, now at Encourage). Together, they shared their unique perspectives on navigating digital transformation, the human side of automation, and what it really takes to embed AI into the DNA of an enterprise.

A Community of Curious and Bold Thinkers

What made Contekst truly special wasn’t just the speakers or the tech—it was the community. Over 100 professionals from both industry and government came together to learn from each other and explore how AI can solve real, gritty problems. We were thrilled to welcome companies like Colruyt Group, Securex, Milcobel, D’Ieteren, BD, Lecot, Acerta, Daikin Europe, KBC Bank, Johnson & Johnson, Roularta, SD Worx, Mainfreight, Just Russel, and many more to the event. The networking moments were just as powerful as the talks—connections were made, use cases shared, and bold ideas born.

Missed It? Watch the Aftermovie

Couldn’t make it to Contekst? Don’t worry—we captured the energy, the moments, and the magic.
Watch the aftermovie and feel the AI-mazing vibes for yourself.

Thank You — and see you at Contekst 2025!

To everyone who joined us, contributed to the conversation, and made Contekst 2024 such a standout success: thank you. Your curiosity, energy, and openness to rethink what's possible with AI are what make this community so powerful. We’re already looking forward to Contekst 2025, happening on May 22 at the stunning Valke Vleug vineyard. Expect fresh air, fresh perspectives, excellent wines and even deeper dives into the future of enterprise AI. See you there!

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Tekst at Hannover Messe 2025!

Tekst Showcases Flemish AI Innovation at Hannover Messe 2025

Last week, the team at Tekst had the opportunity to showcase their cutting-edge AI solution at HANNOVER MESSE 2025, one of the world’s leading industrial technology trade fairs. Representing Flanders at the Startup Flanders pavilion, CEO and co-founder Wouter Janssen pitched Tekst's vision to global industry leaders—and even to political figures like Flemish Minister Matthias Diependaele.

“Well, I could use this in my cabinet,” the Minister remarked after Tekst’s demo—a strong sign that our solution resonates far beyond just private sector applications.

Revolutionizing the Inbox With AI

Tekst builds AI specifically designed to help companies—and public institutions—automate email and aftersales workflows. The goal? To eliminate repetitive, manual back-office tasks like email triage, forwarding, classification, and data re-entry.

Whether it's an overloaded customer service inbox or post-sales processes that drain resources, Tekst ensures teams can focus on what truly matters by:

Automating repetitive emails
Smartly routing messages to the right people
Reading and extracting data from PDFs and attachments
Providing clear insights into communication flows

As Wouter put it:

“We think every Flemish institution could benefit from a little Tekst magic.”

From Flanders to the World

HANNOVER MESSE is known for being a hotspot for innovation in Industry 4.0, AI, and digital transformation. With over 130,000 visitors and thousands of exhibitors, the event connects tech innovators with industrial leaders seeking to future-proof their operations.

For Tekst, participating wasn't just about visibility—it was a strategic step in scaling internationally. The company’s focus on low-disruption integration and high-impact automation makes it a compelling partner for enterprises and governments alike.

And the best part? You didn’t have to be a Member of Parliament to get the demo—attendees at the Startup.Flanders pavilion were treated to the same live pitch that impressed Minister Diependaele.

What’s Next for Tekst?

With growing interest from both industrial and public players, Tekst is expanding its AI capabilities and integration portfolio. From Ghent to Germany and beyond, they’re on a mission to make messy inboxes a thing of the past.

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How it works

Tekst simplifies your business operations like never before. Our custom AI model interprets every incoming email, ticket, and chat, understanding the context and intent.

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Customer stories

Explore how Tekst powers next-gen operations with real use cases from real customers.

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Solutions

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CIONET x Tekst: Automating the Work That’s Holding You Back

At Tekst, we believe the best work happens when people aren’t stuck in inboxes all day. That’s why we built a platform that does more than just streamline tasks — it uncovers the actual business processes hidden in everyday emails, and automates them across your back-office systems. The result? Less busywork, more headspace for the work that matters. When we looked at who’s leading the charge in digital transformation, one community stood out: CIONET. That’s why we’re proud to join forces with CIONET Belgium.

It's about more than visibility, it’s about alignment

We didn’t partner with CIONET just to have our name in the room. We partnered with them because we believe in the same future. CIONET brings together digital leaders, CIOs, CTOs, and forward-thinking executives who are reimagining how leading enterprises should look like in 10-20 years from now. These are the people questioning old systems, looking for smarter solutions, and reshaping how their organizations operate. That’s exactly where Tekst fits in.

Reclaiming time, removing friction

In too many companies, talented teams are bogged down by repetitive back-office work, the kind of tasks that drain time, energy, and potential. We’ve built Tekst to tackle that head-on. Through intelligent automation, streamlined workflows, and accurate dashboards we help organizations remove friction from everyday processes. Whether it’s automating communication flows, eliminating redundant admin work or order-to-cash processes, our goal is simple: help teams do less of what slows them down, and more of what moves them forward.

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Why CIONET? Because the right conversations matter

We know that technology alone isn’t the answer. It's how you apply it, integrate it, and lead with it. CIONET creates the space for those deeper conversations: about culture, strategy, and what digital leadership really means. By joining this community, we’re not just showcasing what Tekst can do, we’re learning, collaborating, and growing alongside the people building the future of work.

What's next?

This partnership is rooted in shared purpose. CIONET brings the vision, the leadership, and the network. We bring the tools, the drive, and the commitment to making work smarter — not harder. Together, we’re not just imagining a better future for work. We’re building it.

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USE CASES

Clutter removal and email filtering

Proposed answer generation

Smart summaries

Automated complaint handling

Automatic order intake

Automate inventory management

INDUSTRIES

Customer Stories

LATEST NEWS

CIONET x Tekst: Automating the Work That’s Holding You Back

It's about more than visibility, it’s about alignment

Reclaiming time, removing friction

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Why CIONET? Because the right conversations matter

What's next?

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Why multilingual AI is the future: 6 reasons why

Multilingual AI is AI that is capable of speaking more than one language and its counterpart is Monolingual AI

Be aware tho, there is a lot of “Multilingual” AI that under the hood translates everything to English. At tekst.ai we don’t like this as this downgrades the performance of other languages. We believe in AI models that speak each language with the same performance and do a lot of R&D to also make SOTA AI available to everyone - regardless of each language.

Here are 6 reasons why multilingual AI is the future

1. Multilingual customers

The number one reason is to be able to also handle non-English speaking customers. In Europe alone, 200+ languages (some non-official) are used in our communication. By not serving these customers with AI we disadvantage them.

In the customer support world, this would mean that someone not speaking English will receive slower and less accurate support. We are striving to not let this happen.

2. Price

What do you think is more expensive: 1 model for +104 languages or 10 models for 10 languages?

Even though the latter only supports 10% of the languages of the first one it is almost 10 times as expensive.

We don’t think much more is needed ;)

3. Effort

Setting up a lot of monolingual models is also a tedious task and often repetitive. Wasn’t the whole goal of using models to avoid repetitive waste??

Setting up one multilingual model takes about the same time and effort as a monolingual model (and even effortless by using our tool *Kuch *Kuch) while having the advantages of multiple monolingual ones.

4. New markets

Europe has a multilingual characteristic. For global companies to break into Europe it is needed to deliver support in the language of the customer. US-based companies often struggle with the fact that their support needs more than one language and need to move away from a monolingual system. our advice is to start thinking multilingual as soon as possible, by also incorporating this into your tech and tools will enable future growth.

5. Rising trends

Studies and research in this area have been ongoing for a while now and it’s expected that new and highly functional multilingual AI models will be trending in the near future. We are riding these waves and achieving state-of-the-art results in bringing real multilingual AI to everyone - regardless of language.

6. Can’t stay behind

This one is maybe more a personal frustration but we - non-English people really can’t stay behind. We can’t let good AI be only useful for English and we really should do an effort to also have good AI in our language. less than 5% speak English and for the remaining 95%, good AI should also be useful. Otherwise, a lot of automation and intelligence will not be useful for them.

It really should be a no-brainer now to only use multilingual NLP - however, be aware of the fake AI vendors, and be safe out there!!

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Transforming Retail Customer Support with AI: Opportunities and Challenges

How AI has transformed the digital shopping experience in retail and the challenges it faces.

Artificial intelligence has revolutionized digital retail customer support over the years by introducing faster and more efficient ways to resolve customer queries and issues. Some of the ways AI can improve retail customer support are:

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Enhanced customer support

Over the years AI improved the quality of customer support. The main benefit of the implementation is how fast customers can be provided with the help they need. While AI helps with the more basic queries like offering product recommendations and addressing grievances in an instant, customer support agents can handle the more complex aspects.

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Chatbots:

AI chatbots interact with customers in a human-like manner and provide instant answers to their questions. These chatbots can be used to handle simple customer inquiries, freeing up human support agents to focus on more complex issues.

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Personalization:

Artificial intelligence algorithms can analyze customer data to provide personalized recommendations and offers based on their browsing and purchase history. This can increase customer satisfaction and increase sales. AI also allows businesses to get a better and deeper insight into the customer with the help of Emotion AI technology. Customers appreciate a personalized experience, AI does this on a large scale.

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Voice assistants:

Voice assistants such as Amazon Alexa and Google Assistant can use voice commands to help customers with their questions or make purchases. This makes it more convenient for customers to interact with the retailer's services.

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Sentiment Analysis:

AI can analyze customer feedback, reviews, and social media posts to gauge customer sentiment towards a brand. This can help retailers identify areas for improvement and respond to customer feedback in a timely manner.

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Inventory management:

AI-powered inventory management systems can help retailers optimize stock levels, reduce waste and minimize the risk of running out of stock. This leads to better supply chain management and increased customer satisfaction.

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Visual search

Visual Search: AI-powered visual search technology allows shoppers to find products using images instead of text search terms. This technology has revolutionized the way customers search for products online, leading to more accurate and faster results. Danny Postma does all sorts of crazy stuf with visuals.

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Price optimization:

AI algorithms can analyze sales data and other factors to help retailers optimize their pricing strategies to the current markets. This can lead to more sales, higher profits, and improved customer loyalty. Crunch analytics is an example of price optimization and inventory management.

Challenges

While AI has helped to improve customer support in many ways, it still faces challenges that need to be addressed and taken into account for it to be more effective. You can find some of the challenges below:

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Lack of human touch:

While AI can automate routine tasks and provide quick responses, it lacks the human touch that customers often crave. Some customers prefer talking to a human representative rather than a chatbot or virtual assistant. In some cases, you start a chat with a bot but can request a human to talk to.

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Integration with existing systems:

Integrating AI-powered customer support systems with existing systems can be a challenge but not impossible, especially for large enterprises. The systems need to be compatible and work seamlessly to provide an optimal customer experience.

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Data privacy and security:

As AI-powered customer support systems collect and analyze customer data, data privacy and security become critical concerns. Businesses need to ensure that customer data is protected at all costs and used only for the intended purpose.

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Training and maintenance:

AI algorithms need to be trained and maintained regularly to ensure that they provide accurate and relevant responses so it stays relevant for both customer and business. This requires an investment of time and resources.

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In conclusion, AI has made customer service for retail customers more efficient, personalized, and responsive, ultimately improving customer experience and loyalty. But it still faces several challenges that need to be addressed. Addressing these challenges is critical for businesses to provide an optimal customer experience and maximize the benefits of AI-powered customer support systems. Who knows what the future of AI keeps in store?

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