The Enterprise Bermuda Triangle: Where Work Disappears

Our marketing director Klaas calls it the Enterprise Bermuda Triangle — the no-man’s land where information disappears between email, CRM, and ERP. Every large organization knows the feeling: messages vanish in shared inboxes, orders get stuck between systems, and updates never reach the right platform. It’s not mysterious at all — just painfully manual. And it’s costing enterprises thousands of hours every year.

1. Lost in Translation Between Systems

Companies don’t set out to waste time. But when Outlook, Salesforce, and SAP don’t talk to each other, employees end up being the human middleware. Copying data from an attachment into CRM, forwarding a complaint to another department, checking stock in ERP before replying to a customer — it’s repetitive, error-prone work. The Bermuda Triangle of enterprise operations isn’t about ships disappearing, it’s about hours of employee time sinking every day.

2. When Delay Becomes Risk

Our first client, Becton Dickinson (BD), faced this reality head-on. European regulators require product complaints to be answered within 4 hours — miss that window, and the fines quickly escalate. The problem? Complaints often arrived hidden inside email attachments with vague subject lines. Manually triaging them across systems was slow, stressful, and risky. For BD, the Enterprise Bermuda Triangle wasn’t just an efficiency drain — it was a compliance time bomb.

3. The Real AI Opportunity

Too much of the AI conversation today is about theater: demos, copilots, or proof-of-concepts that look impressive but never scale. The real opportunity is far less glamorous, but far more valuable: eliminating the repetitive back-office work that drains productivity. Forrester recently found that 64% of enterprise decision-makers know they need to break silos and invest in end-to-end automation. That’s exactly what Tekst focuses on: applying AI to structure emails, classify cases, and route information into CRM or ERP automatically. Enterprises don’t just save time — they unlock capacity, improve compliance, and free people from being trapped in the triangle.

4. From Bermuda Triangle to Smarter Enterprise

At Tekst, we help organizations escape this Bermuda Triangle by turning unstructured communication into structured workflows. From inbox structuring to mail-to-case, order processing, and cross-system updates — our AI connects the dots across Outlook, Salesforce, and SAP without forcing change management or IT overhauls. The result: cleaner processes, fewer mistakes, and teams that can focus on outcomes instead of workarounds.

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