A recap from our latest Contekst event.

The iconic Wintercircus in Ghent transformed into a SOLD OUT buzzing hub of ideas, innovation, and inspiration. Contekst, hosted by Tekst, brought together some of the brightest minds in Belgium's largest companies for a full day of learning, sharing, and connecting. From established enterprise leaders to emerging AI innovators, the event bridged the gap between vision and application—making one thing clear: AI is no longer a futuristic concept; it's a real-world driver of change.

Big Ideas on a Big Stage

The day kicked off with a powerful keynote by none other than Peter Hinssen, thought leader and futurist, who challenged the audience to rethink how organizations adapt in an age of exponential technology. His message? The companies that win with AI aren’t necessarily the ones with the most data—but the ones with the most agility.

This set the tone for a vibrant fireside chat featuring industry veterans Elke Vandepitte (Colruyt Group), Christophe Boucquet (Lecot), and Pieterjan Bouten (ex-Showpad, now at Encourage). Together, they shared their unique perspectives on navigating digital transformation, the human side of automation, and what it really takes to embed AI into the DNA of an enterprise.

A Community of Curious and Bold Thinkers

What made Contekst truly special wasn’t just the speakers or the tech—it was the community. Over 100 professionals from both industry and government came together to learn from each other and explore how AI can solve real, gritty problems. We were thrilled to welcome companies like Colruyt Group, Securex, Milcobel, D’Ieteren, BD, Lecot, Acerta, Daikin Europe, KBC Bank, Johnson & Johnson, Roularta, SD Worx, Mainfreight, Just Russel, and many more to the event. The networking moments were just as powerful as the talks—connections were made, use cases shared, and bold ideas born.

Missed It? Watch the Aftermovie

Couldn’t make it to Contekst? Don’t worry—we captured the energy, the moments, and the magic.
Watch the aftermovie and feel the AI-mazing vibes for yourself.

Thank You — and see you at Contekst 2025!

To everyone who joined us, contributed to the conversation, and made Contekst 2024 such a standout success: thank you. Your curiosity, energy, and openness to rethink what's possible with AI are what make this community so powerful. We’re already looking forward to Contekst 2025, happening on May 22 at the stunning Valke Vleug vineyard. Expect fresh air, fresh perspectives, excellent wines and even deeper dives into the future of enterprise AI. See you there!

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Automation Engineer @ Tekst