Contekst 2026

Our biggest day of the year is back.

One afternoon and one evening of keynotes that cut through the hype, conversations that actually go somewhere, and a night that doesn't wrap up at 5pm.

📅 Thursday, 17 September 2026
🕛 12:00 – 21:00
📍 NOA outdoor living

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Keynote speaker #1: Jeroen Baert

Science communicator, engineer and comedian. A combination that shouldn't work as well as it does. He'll take the stage to talk about AI; not the version you've heard a hundred times, but the one that's actually happening.

You might know him from the Nerdland podcast, one of Belgium's most popular science podcasts, where he's a permanent fixture alongside Lieven Scheire and Hetty Helsmoortel. He tours the country with keynotes on artificial intelligence and the technologies reshaping our world, with a real talent for telling you what's genuinely going on.

More names coming soon. Keep an eye on your inbox.

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The person holding it all together: Ruben Van Gucht

Ruben hosts the full day at NOA outdoor living: keeping the energy up, the conversations flowing, and making sure every session lands the way it should.

You know him from Sporza, Radio2, Wielerclub Wattage and more. For years, he's been the voice that makes complex things feel simple and dull things feel exciting — Belgium's most recognisable sports presenter. Sharp, warm and never boring on stage.

And when the programme wraps? He's back as DJ RVG for the afterparty.

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